The best way to look at web design prices is as three separate tiers:
Whether you’re looking to launch or revamp your company’s website, you’re probably wondering this all-too-common question — how much does web design cost in 2020 for small to mid size businesses? With professional web design prices ranging from $1,500 to more than $2,800 there are a variety of factors that influence the cost of web design. Ready to learn what they are, plus what you should pay for web design in 2020?
If you want to learn more before requesting a quote, just keep reading!
The best way to look at web design prices is as three separate tiers:
1. BASIC WEB DESIGN ($1500 TO $1899)
A basic web design costs between $1500 to $1899. It provides your business with a simple, yet effective website. Like intermediate and advanced web design, basic web design creates a website specific to your brand and goals.
If you’re a small business or startup, basic web design offers a cost-effective option. It provides your company with a credible, user-friendly site that can start driving purchases, quote requests, phone calls, and more.
2. INTERMEDIATE WEB DESIGN ($1900 TO 2399)
An intermediate web design costs between $1900 to $2399. It provides your business with a well-designed, performance-driven website. It often includes additional features, like a Content Management System (CMS) or copywriting, to meet your company’s unique needs.
If you’re a small-to-midsize business (SMB) or enterprise, an intermediate web design offers an ideal solution. It also gives your company the means to advance its other digital marketing strategies. A CMS, for instance, helps you publish content that supports your content marketing strategy.
3. ADVANCED WEB DESIGN ($2400 TO 2800)
An advanced web design costs between $2400 to $2800. It provides your business with a custom, cutting-edge website. This web design tier can feature several add-on services, like database integration, ecommerce functionality, and more.
If you’re an enterprise or corporation, advanced web design offers a solution that matches your company’s size. It also maximizes your conversion rate and return on investment (ROI), which is critical in your competitive market.
As you can tell, the size of your company often determines your web design costs.
Just because you purchase a basic web design package, however, doesn’t mean you’re receiving a lower-performing website. Instead, you’re buying a site that correlates to your size, needs, and goals, versus paying for features that you don’t need.
$100 to $2500 (for 1 to 25 pages)
$30 to $120 per page
$500 to $1,000
$750 to $1,500
$500 to $1,000
$200 to $250
$200 to $250
$200 to $250
$0.95 to $12
$0 to $399
$24 to $240
The most influential factors on web design costs include:
The size of your website plays a significant role in web design pricing.
If you’re looking to create a larger site, you can expect to pay more for web design services. It requires more time and work to develop, build, and launch a big website with advanced capabilities like those needed for ecommerce stores.
In most cases, agencies define the size of your website by the number of pages. For instance, at DPS, we have five different page ranges.
How much impact does a website’s size have on prices, though?
It varies. A statement on the impact of a website's size on web design prices. In most cases, the cost scales off the number of pages:
1 page costs $100
2 to 5 pages costs between $200 to $500
5 to 15 pages costs between $500 to $1500
15 to 25 pages costs between $1500 to $2500
If you require more than 25 pages, we can provide you with a custom quote.
Another factor that affects your web design costs? Copywriting.
Depending on your digital marketing strategy, as well as budget, your company may use your agency’s copywriting services for your webpages. If you do, it’s wise to partner with a full-service digital marketing agency like DPS that offers more than just web design services.
A full-service agency can provide optimized copy that captures your brand, product features, and unique selling points. What is optimized copy, though? It’s content that targets keywords relevant to your business and target audience.
For example, if someone wants to purchase slippers, they may search for, “women’s slippers.” This search example features the keyword, “women’s slippers,” which you can target on your product page for Women’s Slippers.
If you’re unfamiliar with optimizing content for search engine optimization (SEO) — like in the previous example — then it’s worth paying for site copywriting. With this service, you can maximize the performance of your website, as well as your ROI.
How does copywriting impact your web design pricing, though?
While the cost of copywriting varies, you can expect to pay around $120 per webpage. If you’re an ecommerce store, product pages generally cost around $30 per page — ecommerce product pages have a lower price due to their shorter word count.
A statement on the average cost of copywriting for web design prices
As a part of our web design services, we offer copywriting at a discounted rate.
For example, for 10 to 25 pages, we charge $300 to $750.
The style of websites varies a lot, which is why your preferred site style impacts your web design pricing.
For example, if you’re a luxury jewelry company, you’re probably looking to create a high-end website that conveys not only your brand but also your product or service quality. In comparison, a roofing contractor’s web design may feature a more laidback, yet professional design with a focus on trust.
In most cases, that tends to cost more due to the amount of design and labor required.
No matter what sort of style you’re looking for, from simple to high-end, it’s critical that your agency creates a website that captures your brand, as well as provides an intuitive and seamless experience for shoppers.
How much does web design cost when it comes to style, though?
It depends on the agency.
A statement on the impact of a website's style on web design costs
For example, our prices for a specific web design style range from $200 to $1500 — we also allow you to select zero styling for an attractive, yet simple design. While DPS encourages you to customize your pricing, other agencies include the cost of styling your site in their base prices.
In some cases, that can result in higher web design costs.
That’s why it’s worthwhile for your team to request quotes from several different agencies. By taking this proactive step, you can partner with the best agency for your company without exceeding your budget.
If you’re partnering with a full-service digital marketing agency for your web design, they probably offer SEO services, which you can bundle with web design. Some, like DPS, include not only SEO but also a placement guarantee.
What is a placement guarantee?
It guarantees that your website will rank on the first page of search results for a designated keyword. For example, if your site appeared on the first page of search results for the keyword, “wool slippers,” that would meet your placement guarantee.
In most cases, agencies offer a placement guarantee for a select number of keywords. They also limit the placement guarantee to keywords with a certain amount of search results. For instance, the placement guarantee may only apply to keywords that generate one million search results.
That doesn’t mean these keywords aren’t as valuable — they are and can make a tremendous difference in your company’s weekly sales and leads. Plus, they’re easier to rank for in search results. That can help your web design budget do more for your business in both the short- and long-term.
What does SEO placement guarantee cost, though?
Bundling web design with SEO placement guarantee can increase your web design costs by $200 to $1,000. The price for this service generally scales off the number of keywords targeted. For example, it costs more to optimize and rank for 150 keywords than for 30 keywords.
A statement on the impact of SEO on the price of web design
If you want to make the most of your web design investment, then it’s a smart choice to add SEO placement guarantee services. Rank on the first page of search results, and you can increase your conversions and revenue.
Why? You rank for keywords relevant to your target audience and business. Plus, 75 percent of users stick to the first page of search results. They don’t bother clicking on page two, three, or four, which means your business needs to appear on page one to succeed.
With more than 50 percent of the world’s Internet traffic coming from mobile devices, it’s essential that your website features a mobile-friendly or responsive design. If not, your company risks losing valuable customers and credibility.
Why? A mobile-friendly site improves the opinion of more than 60 percent of users. It also makes almost 70 percent of users more likely to become your customer. Those are users you don’t want to lose to a competitor — so invest in a mobile-friendly design.
If you think about your clients, you may also find that many of them turn to their mobile devices when searching for your business. When someone’s central air breaks, for example, they may turn to their phone (rather than booting up their computer) to find and call an HVAC company.
In this scenario, it’s high-priority for an HVAC web design to be responsive.
How much does a mobile-friendly design cost, though?
If you want to create a mobile-friendly website that’s separate from your desktop version, it can cost between $500 to $2500. There is a cost-effective alternative to this option, however — responsive design.
With responsive or dynamic design, you’re developing one website. It adapts to every device, which makes viewing your site on phones, tablets, and desktops seamless. As a result, responsive design costs $2500, on average.
Agencies offer a variety of add-ons with their web design services, including:
CMS: Integrating a CMS, such as WordPress, into your website can cost between $40 to $200. The rate depends on your company’s size and specific needs when it comes to publishing content.
Ecommerce functionality: For ecommerce stores, it’s essential to launch a site that can accept and process orders securely. Prices for ecommerce functionality range from $200 to $2500. Like CMS integration, the cost of this service depends on your company size and needs.
Database integration: Ecommerce stores also add-on database integration services to their web design project. This service provides your site access to a database for pulling critical product information, shipping data, and more. It costs between $200 to $2500.
If you’re unsure which additional services your company may need, ask for the opinion of each agency you’re considering.
The agency should, however, back up its recommendations with evidence and explanations for why your company would benefit from a specific service, like ecommerce functionality.
Research a few web design agencies, and you’ll discover that many offer money-back guarantees. With a money-back guarantee, your company receives a refund if you’re not satisfied with your newly designed website.
In most cases, money-back guarantees expire after a set period.
A money-back guarantee doesn’t cost your company a thing. For web design agencies, a money-back guarantee provides them with a unique selling point. It’s also a statement on their client satisfaction rate.
If an agency consistently refunded their client, they wouldn’t stay in business.
DPS, for example, offers a money-back guarantee with its web design services. We also maintain a client recommendation score that’s 488 percent higher than the industry average, demonstrating that we make your happiness a priority.
For the best experience, choose an agency that offers a money-back guarantee. It ensures your company’s happy with your website, as well as prevents your business from wasting money on a site you don’t like.
Web design pricing from DPS
Our website design services provide your business with a website customized to your business and goals. We also ensure your site offers the best user experience possible, helping your company maximize its conversions and revenue.
Our website redesign services provide your business with a revamped, modern website tailored to your company. We conduct an in-depth audit of your site before developing a redesign project plan that not only modernizes your site but also improves your UX.
Our landing page design services provide your business with a performance-driven landing page. We research your market, learn your business, and test your new landing pages. Our drive results in a landing page that encourages users to stay and connect with your company.
Our rapid web design services provide your business with a new website in 30 days. We create your website by choosing from one of three site templates, which we customize to your company. This service offers your business everything you need to start dominating search results.
All our services feature our award-winning design team, plus a dedicated account and project manager.
If you decide to take advantage of our SEO copywriting services, you also receive access to our proprietary and industry-leading platform, MarketingCloudFX.
IBM Watson powers MarketingCloudFX. An advanced and sophisticated machine learning and artificial intelligence software, IBM Watson allows MarketingCloudFX to provide data-driven recommendations for your SEO strategy. For your business, that means increased sales and market dominance
THE WEBSITES WE HAVE BUILT